Accomplishing thoughts

The third step was action. Not only we decided to go public, we defined The Renaissance Link’s reason for being, as healthy project promoters with the distinctive ability of having productive ideas, accomplishing thoughts.
Those ideas were actually generated in two different following moments: healthy project promoters was the perfect way to describe the quality and pro-activity of our founder members; accomplishing thoughts (translation of the original “pensieri che fanno”) was the result of the research for The Renaissanc Link’s pay-off.

On the way back to Milan, from the Renaissance event hosted by Angelo Mazzieri (Coccinelle) in Parma, Aldo Cernuto, who’s job is to create effective synthesis, engaged the other travelers (Giovanni Lanzone and Mariateresa Montaruli) in the hunt of the best subtitle for our venture.

The period from January to February 2009 was the most work-intense, it was then that, thanks to the creative wisdom of Robilant&Associati, the name and logo were chosen; The Renaissance Link won over Eutopia, III Modello or Canone Italiano because it better represented our scope and international vocation.

photo by Don Shall / origamidon – www.flickr.com/photos/donshall